Version 1.0 · May 2026

Brand Guidelines

Everything you need to represent Gibsons Turf consistently and confidently — logos, colours, fonts, and downloadable assets in one place.

Download All Brand Assets

01

Brand Logo

The Gibsons Turf wordmark is the primary brand identifier. Use only the approved files — never recreate, stretch, or recolour it.

Primary — Cream Background

Use on cream, white, and light surfaces

Download SVG

Reversed — Dark Background

Use on forest, dark, or photographic backgrounds

Download SVG

Photography Overlay

White reversed logo only — ensure sufficient contrast

Download SVG

Clear Space & Minimum Size

Clear space: Maintain a minimum clear space equal to the height of the "G" in Gibsons on all sides of the logo.

Minimum digital size: 120px wide for screens. Never scale below this.

Never: Stretch, rotate, recolour, add effects, or place on low-contrast backgrounds.

02

Brand Colours

Our colour palette is rooted in nature — deep greens, warm creams, and earthy neutrals. Click any swatch to copy its hex value.

Primary

Supporting

Neutrals

Harvest (#B8D4A0) is a highlight accent — use sparingly, maximum 2–3 times per page. It should never compete with the primary Forest green.

03

Typography

One typeface family, carefully applied. Plus Jakarta Sans carries the brand across all digital touchpoints — confident, clean, and modern.

Plus Jakarta Sans

Primary typeface — digital & web

Google Fonts

300 — Light The Best Lawn On Your Street

400 — Regular The Best Lawn On Your Street

500 — Medium The Best Lawn On Your Street

600 — SemiBold The Best Lawn On Your Street

700 — Bold The Best Lawn On Your Street

800 — ExtraBold The Best Lawn On Your Street

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 ! @ # $ % & * ( ) — " ' ,

Type Scale

Display clamp(2.5rem, 5.5vw, 4.25rem) 700 −0.03em Hero headlines only

H1 clamp(2.25rem, 4.5vw, 3.5rem) 700 −0.03em Page-level headings

H2 clamp(1.75rem, 3vw, 2.75rem) 700 −0.025em Section titles

H3 clamp(1.25rem, 2vw, 1.75rem) 700 −0.02em Card and subsection titles

Body LG 1.125rem (18px) 400 normal Intro paragraphs, feature copy

Body 1.0625rem (17px) 400 normal Default body text (minimum)

Body SM 0.9375rem (15px) 400 normal Captions, footnotes

Label 0.75rem (12px) 600 0.08em Badges, tags, nav labels

Usage Rules

✓

Minimum body size: 17px (1.0625rem). Never smaller for paragraph text — our audience skews 35–65.

✓

Line height: 1.65 for body text. 1.1 for display/headings. Never below 1.05 for any text.

✓

Max line length: 68 characters. Wider paragraphs reduce readability for all users.

✗

No justified text. Left-aligned only. Justified text creates irregular word spacing on web.

✗

Avoid all-caps for body copy. Labels and badges may use uppercase tracking (letter-spacing: 0.08em).

✓

Contrast: All body text must maintain minimum 4.5:1 contrast ratio (WCAG AA).

04

Brand Assets

Download individual asset packages below, or grab everything at once. All files are production-ready and print-safe.

Download All Brand Assets

Everything in one folder — logos, colour files, type specimens, photography guidelines.

Download All

Logo Pack

SVG master files — dark green, white, and reversed variants

SVG · PNG

Colour Palette

Brand colours in hex, RGB, and swatch format

PDF · ASE

Typography Guide

Font usage rules, scale, and specimen sheet

PDF

Photography

Approved brand photography and usage guidelines

JPG · PDF

Have questions about brand usage? Get in touch with the design team.

jordan@jordankearneystudio.com →